Adduplex has now published much of the Windows Phone statistics on its blog. Taking the USA market share % of all devices (as shown in above chart) into consideration and also “Adduplex” has confirmed to us that 30% of Lumia 920 share may have come from USA, we can extrapolate Lumia 920 numbers to find out Lumia 822 and Lumia 810 sales figures as well.
Also today “Microsoft CEO” has said that during “Christmas time, WP devices were selling 5 times more than the same period last year. So, considering figure of 2.75 million devices reported by Gartner for Q4 2011, we may reach a figure of,
2.75/3+2.75*2/3*4.5 = 9.25 million devices for Q4 2012.
Now based on this Lumia 920 sold in Q4 (18.5+9.25)*9/100 = 2.5 million devices. Now, as according to Adduplex, 30% of these Lumia 920 have come from USA.
So, seems that 750000 Lumia 920 may have been sold in USA in less than 50 days.
Lumia 920 has a market share of 16 % in USA while Lumia 822 and 810 have shares of 10% and 3%. This translates into sales figures of 470,000 for Lumia 822 and 140,000 for Lumia 810.
Hence, Nokia may have sold, 2.5 million Lumia 920 + 0.83 million Lumia 820 +0.47 million Lumia 822 + 0.14 million Lumia 810 = 3.94 million Lumia WP8 devices in Q4 2012.
Adduplex has shared some of its Windows Phone stats with Winsupersite and is going to publish all the details soon. The new figures are very interesting and Lumia 920 is now enjoying 9% of Windows Phone share worldwide just one and half months in release that too with Nokia’s supply issues. It has already crossed Lumia 900 which now has 6% of WP share. Another winner for Nokia is Lumia 820 with 3% of WP share.
Coming to Windows Phone versions, WP8 has really seen growth and now enjoys nearly 20% of overall Windows Phone share. US market analysis presents similar picture that we derived out of our analysis of “Occasional gamer stats”. Lumia 920 is best seller WP8 device in USA in spite of being on only one carrier and Lumia 822 (10%) is neck to neck with HTC 8X (11%).
We can’t emphasize more on bringing Lumia 920 or high-end Lumia 920 variant at Verizon asap, if Nokia has to really capture some meaningful US market share. Verizon has rightly promoted and discounted Lumia 822 resulting in a 10% WP share for Lumia 822 in USA.
Making sense of the %:
Starting from Q2-2011 to Q3-2012, and using IDC and Gartner numbers for Windows Phone sales each quarter, we reach to:
1.7+1.7+2.75+3.3+5.4+3.6 = 18.5 million
Now if we add Q4 2012 numbers then we may get overall number of WP7 and WP8 devices in the market. We have seen people suggesting numbers higher than 7 million for Q4. We think it may be in tune of 8 million and we will let you know in separate article why we think so :).
Hence, overall Windows Phone 7.X and 8 numbers = 18.5+ 8= 26.5 million.
- Thus, Lumia 920 at 9% may have sold 2.4 million devices till December, which is pretty good performance considering Lumia 920 has out for only 1.5 months and with supply being so limited.
- Lumia 820 at 3% gives a figure of 0.8 million. Hence without considering sales of Lumia 822 and 810 Nokia may have sold 3.2 million WP8 devices in December. With strong showing of Lumia 822 at Verizon this figure may reach 3.5 million very easily.
Adduplex has yet to publish full statistics on its blog, so stay tuned for more !!